20 Things You Can Do To Improve Your Employees Productivity

When a company’s revenue drops, employee productivity is an area that gets most of the blame. Some part of this blame is justified, if employee productivity levels are low. However, blaming won’t help raise productivity levels; the opposite may occur. Take a cue from our 20 tips to increase employee productivity and see the difference.

Set Good Employee Mentoring Practices In Place

1. Establish Employee Accountability

Clearly defined accountability lines help employees to work comfortably and establish relationships with others, with no blame games.

2. Ensure Consistent Performance

Employers must follow up on milestone achievements and do regular follow up with feedback. Only this will ensure that the employee puts in consistent effort throughout the project.

3. Avoid Micromanagement

Trust employees to do their jobs and give them freedom to work in their individual styles. Let them know they’re trusted, while encouraging and motivating them.

Implement Employee Reward Practices

4. Encourage

A word of encouragement here and there works miracles with employees. They’ll work faster to hear more encouraging and motivating words from you.

5. Recognize

Use employee productivity monitoring tools and other processes to note who’s the most productive. Recognize these people individually in private and also in public, in front of their peers and superiors.

6. Reward

Make sure that you award productive and successful employees with money, stock options and promotions. Such awards are the best form of encouragement for employees.

7. Reach Out

Seek out employees, both the top performers and the average ones for a chat. Come across as approachable people, rather than distant managing figures. Doing this will make employees warm up to you.

Good human resource practices

8. Provide Options For Additional Training

Make it possible for employees to opt for training courses that enhance their skill sets and core competencies. Offer them interest free loans, and help with the tuition fee if possible. You will earn employee gratitude and enhanced productivity, besides.

9. Conduct Team Building Exercises

Take your employees to an offsite location at least twice a year. Organize team building games so that employees learn how to depend on each other and share resources. This will help make them better team players.

10. Provide Written Processes For Everything

Create a detailed step-by-step process for everything, from how to redress issues with salary payments, to sexual abuse, to employee complaint redressal. Put up these processes on your Intranet for easy access.

Use The Right Employee Productivity Software

11. Content Blocking Tools

Use tools such as System Gate or Ez Internet Timer to prevent employees from accessing certain websites and IM programs. Doing this will ensure that employees spend their time doing what you’re paying them to do.

12. Time-Tracking Tools

With the right timer software, you can achieve maximum productivity and ensure that people complete their work within an allotted time period. These tools allow both you and the employee to track and analyze time wastage.

13. Tools To Monitor Internet Access

Use software tools provide you a report of the sites your employees visit, how much time they spend on each site and so on. When employees know you’re using such tools, they’ll automatically restrict their online activities, thus enhancing productivity.

Enable Employee-Friendly Processes

14. Keep Communication Channels Open

Make it possible for any employee, big or small, to walk into a senior manager’s room for complaint redressal. Listen to employee suggestions and reward them for good ones.

15. Pay Well

Do an annual survey of salaries for all levels in your industry and pay your employees accordingly. This will keep them from looking out for other jobs and keep them productive.

16. Enable Regular Reviews And Feedback

Conduct two performance appraisals each other, along with a mini-appraisal every quarter. This will help employees understand and increase their performance metrics. Deliver the feedback respectfully but firmly.

17. Train Managers To Be Humane

A good manager can help achieve greater productivity levels just by being respectful, understanding, firm yet kind, and easy going. Train your managers on how to deal with troublesome employees, how and when to encourage, reprimand and motivate. Build managerial assets and you’ll see the difference it makes to employee productivity.


18. Set Realistic Targets

Know how much is achievable within the available time, given the employee’s skills and abilities. Setting targets that are either way above or below employee abilities will result in burnout, or boredom.

19. Emphasize Team Work

Initiate team building exercises to encourage team bonding, inter-team dependency and team work. Employees, who feel that they are valued, wanted and much appreciated members in a team always perform better. Team work also encourages a healthy competition, which raises productivity levels.

20. Rotate Tasks

For example, ask your coder to do some technical writing, or ask your graphics designer to create mockups. This increases an employee’s core competence, reduces boredom and monotony.

This article has been written by Dean from Invesp  – a landing page and conversion rate optimization company helping businesses in optimizing their online campaigns.

Will the Games be worth it for London?

We’re fast approaching the end of the countdown to the launch of the 2012 Olympics in London, and the national debate continues, will the Olympics bring the Big Smoke tears or an explosion of wealth and fortune or will we meet the same fate as many past Olympic celebrations such as Los Angeles, Greece and Sydney, still paying off debts for the games over twenty years later?

Since the budget was set for Olympic village, it has doubled, soared, rocketed and doubled  again and again since the original budget of £2.7 billion was set, and has now risen to £24bn and is expected to continue to rise as fears over security, access for the disabled and other unexpected problems have to be accounted for. Whilst venue itself is funded by private sponsorship, some of which comes directly from the Olympic fund, through ticket sales and the sale of merchandise, as well as banks such as Lloyds TSB or international corporations such as McDonalds, Coca Cola and Adidas whilst groups such as the National Lottery have made a contribution of more than £2.2bn. However the extra infrastructure needed to make the games easily accessible and the security and policing costs of the event are estimated to cost the UK taxpayer an extra £20 household tax per year.

It is then important to consider the effect of the games on local housing costs. This year London tenants are being scammed across the city by greedy landlords hoping for a quick cash fix from the 17 day sports event. Many contracts for tenants have given them specific moving out dates for this time period to make way for tourists who are willing to pay up to eighteen times as much the usual cost for a regular tenant in order to see the games. This has led to many London tenants fearing homelessness during the Games or being forced to move out of the City whilst tourists run the city. Could it be that the Olympics are forcing Londoners out of their homes, rather than making it a more exciting and desirable place to live?

It is not all doom and gloom however, according to the European Tour Operators Association, the Games are expected to bring an estimated 350,000 foreign visitors per day, each spending thousands of pounds not just on the tickets, but also on accommodation, eating out and transported. Yet in previous years Olympic cities have been sorely disappointed by tourism generated income. In 2000, Sydney was hoping for 132,000 foreign visitors and only received 97,000 for the entire Olympic period, and Athens was equally disappointed four years later when only 14,000 visitors came during the Games of an estimated 105,000 per night. Yet despite these lows, Sydney did see a gentle boost in the four years following the Olympics, reporting an extra £2 bn increase in tourism generated revenue.

In essence, it is important to remember that although the Olympics may create a bigger cost than revenue, it is about bringing the world together through the celebration of good sportsmanship and uniting different cultures, after all, who throws a party to make a profit?

XBOX 360 Achievements

There is no doubt that many people have purchased a new Xbox 360 for themselves, their family or their kids this year along with a few new games. However, if you’re new to the Xbox 360, you might be a bit confused about those little things that pop up at the bottom of your TV screen and make a “blink” sound. Well, those are called achievements. In fact, once you learn what they mean, achievements are one of the most fun things about the Xbox 360!

To start off, achievements are based on a profile scoring system called Gamerscore. In order to understand how achievements work, you first have to understand how Gamerscore works. How it works is whenever you unlock a new achievement it adds a certain amount of points to your Gamerscore.

The amount of Gamerscore an achievement gives you depends on the difficulty of the specific achievement. For example, achievements that you acquire early on in a game will reward you with around 5 or 10 Gamerscore. On the other hand, achievements that are very difficult or take a long time to unlock will reward you with 25, 50 and even 100 Gamerscore in some cases.

If you want to raise your Gamerscore quickly, it’s important that you are strategic about which Xbox 360 achievements you try to unlock. For example, if you want to quickly raise your Gamerscore quickly, I recommend unlocking as many simple achievements as possible before you try to unlock more difficult achievements which will take much longer.

Some achievements require you to have an Xbox Live account to unlock them. For example, games like Halo Reach and Forza Motorsport 4 both have achievements that need to be unlocked through online multiplayer which require that you have an internet connection and an Xbox live Gold membership.

Downsizing and Lightening Your Load

Americans pull up stakes and relocate an average of 11 times during our lives. Are we gluttons for punishment or what?  For whatever our reasons, wanting to buy a new home, change neighborhoods, employment opportunities or better school options to name a few, we Americans change houses typically every 7 years.  For my husband and me, we realized we were making way too big of an impact on the planet with the skyrocketing cost of heating and maintaining a large home.

Recently, we moved from a 3000 sq ft. house to a 1200 sq. ft. house.  It was like fitting a size 9 foot into a size 6 shoe.  However, besides the obvious savings on the heating bill and despite the incentive to lighten our load and make less of an impact, we were at odds with what to keep and what to throw away, give away, sell or put into storage.  Let me sum the process up in a word; organize, organize, organize.

Start with a 30,00 Foot View

It’s important to see things outside of the fray; otherwise it’s too hard to make decisions between what is necessary and what is going to help your new digs feel like home. Take a look at the whole picture as if you were helping a friend move.  In fact it’s ideal if you can invite a friend over to bounce ideas off of. Often a second opinion helps to get a more objective point of view.


Take pictures of furniture; digital is best for future use of on-line venues. Keep a journal with descriptions and measurements of pieces that you may want to work into your new residence. This helps take the guess work out of what you can logically take with you and what you might want to deal with differently.

Pitch it or Donate it

This is easier said than done in some cases.  I discovered we had two or three of many things that we barely used.  Did we really need three cans of Brasso or 18 Christmas hand towels?  Sure these are small things, but small things add up to space eaters.

As for bits and pieces that have been in the family for years like Grandma’s bone china or Uncle Ken’s collection of Star Wars memorabilia, you have to be hard nosed when making the choice. I took one plate, one cup and one small bowl of Grandma’s dishes and presently have them displayed on a single shelf in the kitchen. Not only did I downsize, I get to enjoy something that had been tucked away in the hutch for years.  As far as any kind of memorabilia, check to see if it’s got a dollar value before delegating to the donate or pitch pile.


There will always be things we can’t part with – or so we think. For no other reason other than peace of mind, self storage is an excellent way to keep things safe and nearby. When using storage be sure to supervise your movers when things are unloaded into the unit.  If you are planning to sell items or work them into your lifestyle after you are settled be sure they are easily accessible and near the front.  Seasonal tools for the gardener or golf clubs for the duffer need to be reachable. Talented packers can make the most of a small space, but left to their own devices they may bury the things you want to get your hands on most leaving you tunneling through boxes.


This can be a toughy. Why?  Mostly because your goods are not as valuable to others as they are to you. Certainly if you don’t mind taking a hit, then this is one way to get a bit of cash out of goodies that you don’t really want to keep any longer. But sellers beware. Most furnishings for example will sell for far less than you think they are worth. Two of the best places to list your things are Craig’s List and Facebook’s Marketplace. Ebay is good for things that can be shipped internationally. We sold several books that we mailed to Britain. The marketplace is much bigger and shipping can be included in the price.

Some of the local newspapers and Pennysavers will get you traction. Consignment shops are popular for those who are downsizing, but many will take a 60/40 split and reduce the price on your things sometimes weekly. Most shop owners are very congenial and want to be fair, but be sure to read the fine print on the store’s policy carefully before agreeing to their terms.

Downsizing can be very manageable if approached with a clear game plan. Take it step by step and don’t let the journey ruin the destination – of being freer and lighter than you’ve been in years.

Kenneth McCall is an avid ski, boater and bicyclist. When he is not engaged in outdoor activities he directs the IT operations at storage.com , building websites and tools for homeowners and businesses needing storage, including self storage in Chicago and around the area.

Mommy Bloggers Effectively Use Social Media to Speak Up

A group of social marketing savvy women, collectively referred to as the “mommy bloggers,” clearly demonstrated the power of social marketing when they successfully used their blogs to rally massive opposition – 23 million Twitter impressions in one hour on January 27 – against a hospital’s misguided media campaign against childhood obesity.

The mommy bloggers have no problem with a campaign to end childhood obesity, but they took issue with the tactics of the Strong4Life campaign launched by Children’s Healthcare of Atlanta. They petitioned the hospital, in their organic social media endeavor, to end the campaign, which features unflattering images of overweight children.

Instead of promoting solutions to childhood obesity, the campaign’s ads opened overweight children to public ridicule, the mommy bloggers asserted. One of the blogs, Mamavation, pointed out, “The Strong4Life Campaign has purchased billboard ads all over the State of Georgia in hopes to promote a ‘wake-up call’ to Georgian parents about how many children are obese. Unfortunately, they decided to create ads that are so controversial, they are downright offensive and hurtful to children. We think they have gone too far. As a concerned group of moms we recognize that Georgia has a large scale problem with obesity. No one is refuting that. We are refuting however tactics that would inadvertently harm children in the process.”

The mommy bloggers’ social media blitz gained attention and acclaim around the world for its effectiveness in rallying opposition against the advertising campaign and bringing it to the attention of the general public.

For instance, the BBC News website on February 9, 2012, focused on the mommy bloggers’ campaign and pointed to it as one of the latest demonstrations of the power of social media. Other examples, the BBC News reported, included the online outcries that led the Bank of America to rescind its plan to charge monthly debit card fees and pressured Susan G. Komen for the Cure to reverse a decision to discontinue grants to Planned Parenthood.

The mommy bloggers also gained the affirmation of professional marketers. A blog post, “Marketing for a Cause,” on the website of Sway Digital Marketing of Durham, N.C., stated, “As a parent and an advocate for health and education, I appreciate the battle that Georgia is fighting over childhood obesity. But as many opponents to the campaign have put it, the enemy isn’t obese children, it’s obesity. And the campaign has put the wrong target in the crosshairs.”

While its first foray has been deemed a success, the mommy bloggers’ campaign is not over. Some of the Strong4Life billboards remain up.

So, in a follow-up post on February 12, Mamavation invited supporters to join in a second social media volley against Strong4Life, from 9 to 10 p.m. EST on February 16, using the hashtag #Ashamed.

The latest post said of the January 27 effort,

“A very impressive feat and very strong demonstration of how people in social media feel about shaming children into better health. But our campaign to stop the billboards in Georgia is NOT over. There are several still up in Atlanta in some of the poorest neighborhoods where the obesity rate is very high … We still have power to stop this! This is a fight about empowering children, not demeaning them and making them feel shame. No one here denies the fact that Georgia has the 2nd largest childhood obesity rate in the nation, but we feel in order to combat this statistic, it needs to be done in love and support … not with shame.”

And the mommy bloggers have proven that they know how to speak out with an amplified voice, thanks to social media.

About the author: Jaime is an avid hiker and skier who loves to write in her spare time for USBundles.com–home of Century Link .


Five Ergonomic Tips for Telecommuters

Beginning February 27th, the country will celebrate National Telecommuters Week. With this week of awareness, it is a perfect time to discuss health issues for those who telecommute. The luxury of working from home can have its advantages but the comfort and relaxed nature of doing so can lead to certain health issues. Ergonomics is the science of equipment design that helps to keep you healthy and pain free.  Here are five simple, low-cost ways to improve your ergonomics.

1.     Adjust your desk and chair height – one size does not fit all. Depending on how tall you are and your vision needs, there are multiple ideal scenarios for the height of your desk and chair. One example is a relatively tall person will need to raise their office chair to a lower position and possibly even use a stand to raise their screen to a higher level. Another example for an average height person with a desk that is too tall. This is especially true for telecommuters who work on a non-traditional workspace like a kitchen counter top. In this case, make sure that your chair is tall enough that you don’t have to strain looking upward.

2.     Use ergonomic keyboards and wrist guards – carpal tunnel and arthritis are major problems affecting people as technology is moving workers to the keyboard and the mouse. Prevention is the best way to attack these injuries. The key is giving your wrists plenty of room to rest naturally on the desk while you type. Ergonomic keyboards allow for natural positioning of not only your hands but also your arms. They also help to reduce wrist fatigue and discomfort. You might also want to consider using a wrist guard to keep your wrists in a more natural position and prevent you from working in a position that is not comfortable to your wrists.

3.     Don’t forget a foot rest – this is probably one of the most overlooked causes of back pain and leads to restless leg syndrome. If you are a short person and your feet do not rest flat on the floor when you are sitting in your office chair, you need a footrest! Use a shoebox, a wooden box or a plastic container. Anything that supports the weight of your feet will do.

4.     Wear a headset – tilting your head and cradling the phone for hours while you multitask is a leading cause of chronic neck pain. An easy fix for this is a headset instead of a handset. If you use your cellphone a lot, buy a Bluetooth earpiece so you can continue to talk while working.

5.     Take a 10 minute break every two hours – time flies when you are deep into a project or typing repetitively. Your legs, back and Gluteus Maximus need a break to support proper blood flow and muscle use. Not only does your body need a break but your brain will benefit from a short break too. If you easily lose track of time, set a clock to beep every two hours as a simple reminder to take a break.

Of course, there are many other ergonomic tips that can help you save some pain with a little preventive precaution. What are some good tips that didn’t make our list that you’ve found for increasing healthy telecommuting?

Author Bio: Greg Buckskin writes on technology, TV, and pop culture at CableTV.com.

Vacation Saving Opportunities 101

Tough financial times sometimes call for a decrease in expenditures. While families can save money on vacation, they should not have to do away with them completely. Vacations need not be a financial burden. There are many ways to save money while planning and throughout a vacation.

Savings on Accommodations

  • Consider renting a condo, house, or timeshare for the duration of your stay.
  • Purchase inexpensive yet effective renters insurance. This can save hundreds of dollars or more in the case of accidental damage to the property you are renting.
  • If you do decide to stay in a hotel or resort, compare prices on various dates. Some hotels have lower rates for weekend guests while others have special deals during weekdays.
  • Visiting during the off-season, no matter what location you choose, will almost always save money on accommodations.
  • Join any priority clubs offered by your chosen hotel.

Savings on Travel

  • When renting a car, purchase inexpensive rental car insurance. This is a necessity in case the car is damaged while in your care.
  • Children under the age of two travel free on domestic flights.
  • Most airlines charge for checked luggage. Find out if your airline charges for these items. If so, pack as much as possible in your carry on and keep checked luggage to a minimum.
  • Research the prices of airport shuttle services.

Savings on Dining

  • Prior to departing for your destination, look online for coupons and special offers for dining establishments you may visit.
  • Rent a home, timeshare, or hotel suite with a kitchen.
  • It is not rare to find hotels or resorts that serve free meals. Some hotels provide a free breakfast and many offer free meals for children.
  • Bring your own food from home. Choose one meal a day that you will self serve.
  • If you have access to a refrigerator or cooler within your accommodations, purchase drinks by the gallon.

Savings on Entertainment

  • Ask your hotel or resort about any bundles that they offer for local entertainment venues.
  • Inquire about reduced prices for special groups. Children and seniors often get into attractions at a discount.
  • Look for free entertainment. Museums, monuments, parks, and more can be found for free in many places.

Savings on Souvenirs

  • Plan on purchasing the least expensive souvenirs.
  • Do not purchase any souvenirs that run the risk of becoming broken or damaged during transport back home.
  • Ask gift shops about their shipping policies.
  • Place children on a budget.

Saving while on vacation does not have to take place of the fun times that you can have. Being prepared before you leave home is most of the battle. Knowing when and where you can save money before you start the vacation can keep you from having to stress about funds while you should be relaxing and enjoying your time away from home.

Recent Studies Confirm: Video Games are not That Bad After All

Video games have been blamed for everything from childhood obesity to the increase in violent tendencies among young people.

And, while they can have negative impacts, they also have positive ones, especially in the area of mental and physical health benefits, which include:

1. Mental Alertness

Playing video games actually keeps you mentally alert, which can help ward off Alzheimer’s or dementia. Older adults may enjoy puzzle and math games.

2. Stress Relief

Video games are a good way to relieve stress, as long as you don’t get stressed trying to beat your highest score or achieve the next level.

3. Improved Hand-Eye Coordination

Playing video games improves hand-eye coordination. For younger people, this is something which can prove useful in their careers, especially if they pursue those which require delicate precision. For older adults, maintaining hand-eye coordination may help them remain independent longer.

4. Keeps Reflexes Sharp

Playing a video game that requires quick responses can help keep reflexes sharp. Older people may find this very helpful.

5. Relief from Boredom

Video game playing can relieve boredom, which is sometimes the cause behind some harmful habits. It keeps the fingers busy so that they can’t hold a cigarette or snack, and keeps the brain engaged so that the urge or craving can be more easily ignored.

6. Personal Reward

Playing a video game can be used as a personal reward. Adults can use this as an incentive to finish a task that they find particularly tedious. Younger children can be taught that video games come after fulfilling responsibilities, and that playing them is contingent upon everything being done properly.

7. Socializing

A video game can start or increase interaction with others, both in the virtual world and in the physical realm, which can help stave off loneliness and feelings of isolation. Many of the games are designed to be played with multiple players, who may actually be in a different part of the world. Others are designed to be played by two players, using the same gaming system.

8. Physical Therapy

Video game playing can be used in physical therapy because it requires movement of hands, arms, and other parts of the body. Many hospitals and rehabilitation centers have already started using them.

9. Controlled Environment for Young People

If you have teenagers in your home, you can encourage them to invite their friends over to play video games. This way, you will know where your child is, what he or she is doing, and exactly what video games are being played.

10. Learning Benefits

Many of the video games that are geared toward younger children (including preschoolers) allow children to learn colors, numbers, letters, shapes, and other things because they have to make the right move in order to see results.

You may have never even considered some of the positive impacts of video games, but now that you know them you can use them to your full advantage. Or, you may be able to think of other ways that video games provide mental and physical benefits, and you can use those also.

Jessy is the entertainment blogger who writes for Life Insurance Finder, the free Australian life insurance comparison tool.

Lady Gaga Launching New Website

Already the most followed on Twitter with 19 million followers, Lady Gaga is set to launch her own website. To be called Little Monsters, it is her way of thanking her fan base which she called “monsters” hence the name of her site.

Now in invite-only beta testing, Little Monsters will have a design similar to that of Pinterest, the fast rising mobile app that allows pinning of locations and items that users like. The site will focus on sharing and creation of photos and videos while promoting content that they like.

Little Monsters is the initial venture of Backplane, the startup company where Troy Carter, Lady Gaga’s manager, is one of the four founders. According to Matt Michelsen, Backplane CEO, the thrust of the company is to bring together online communities. Lady Gaga’s community serves as the pioneering site. Once other sites have been put up, Backplane would let users switch from one community to another.

Backplane is partially funded by Lady Gaga and it is planning to remove Little Monster from beta testing before launching more sites this year.  Aside from Carter, Backplane was co-founded by former Google designer Joey Primiani and former Palantic Director of Operations Alex Moore. Little Monster has been in beta testing for a month now and has since given out 10,000 codes, including one to Mashable.

Lady Gaga has made her presence felt in both social media and digital world. She joined Google+ in January 2012 and has already gained over 330,000 flowers. Aside from her 19 million Twitter followers, she also has 47 million Facebook fans. She was involved in two Google initiatives last year. She appeared in a Chrome commercial as well as appeared in Google Goes Gaga serving as a promotional campaign for Google Moderator. Lady Gaga made a record as the first artist to reach 1 billion views on You Tube. In fact, Vogue launched a Lady Gaga focused iPad-only magazine app.

Mags Malvar is a content writer for a promotional products company selling quality giveaways. Follow him at http://twitter.com/melvinmags

Hostess Down; Health Up

An all-American classic of unhealthy food may be on its way out of existence. Hostess Foods, the maker of Twinkies, Ho Hos, Sno Balls, and Wonder Bread, has officially filed for chapter 11 bankruptcy.

Several factors converged to weaken Hostess’ revenue. First, several large companies began offering competing products. Hostess wasn’t able to maintain the same popularity against similar snacks like Little Debbie Snack Cakes or Entenmann’s baked goods. Second, Hostess is a union company, unlike most of the competing bakeries. This means that they face much higher costs in labor and massive liabilities in pensions for past workers. Third, Hostess also failed to invest in modernizing their fleet and other equipment to keep pace with competitive changes.

But the most significant problem for the company is very simple—people don’t like their snacks anymore. Whether we notice or not, Americans are becoming more health conscious than they were 25 years ago. According to one study, as recently as the year 2000, 54 percent of American’s were eating white bread at home, compared to only 36 percent today. When it comes to snacks, more Americans are also looking for healthier snack alternatives like yogurt or energy bars.

Twinkies and Sno Balls, on the other hand, are considered the ultimate unhealthy food. No one reaches out for these products because we think eating them is a good idea; we only do it if we like them enough not to care about the ingredients. And therein lies Hostess’ problem. With fewer customers that even like their products and many others who choose not to eat them for health reasons, there isn’t much of a silver lining to look for.

In reality, bankruptcy will be a temporary thing for the company. This status allows companies to restructure their debt, escape union obligations, and default on some pension obligations. For the time being, there is still a market for snacks that are nearly void of nutritional value, but there still isn’t much of a future in this market. If Hostess hopes to grow or even exist for the longer-term it will need to respond to where the market is going rather than where it has been.

Is the bankruptcy a good thing? It certainly isn’t for the shareholders or workers. Hostess now has legal permission to make changes that will take money out of their pockets. But for the rest of us, the bankruptcy is probably positive. For one thing, it represents progress in our dietary habits—something that has needed to happen for a while. It might also force Hostess’ board and shareholders to look for healthier products and products that will actually sell. If Hostess can turn itself around, we may all benefit. If not, we’ll just buy our baked goods from someone else—exactly what most of us are already doing anyway.

Tim Cooley has worked in the health and fitness community for many years.  Although he is sad to see the company flounder it just goes to show if you don’t meet, they will walk right by.  You won’t catch him eating a Twinkie at his desk working for Cox Cable Deals.  You can follow Tim on Twitter @ TimlCooley